Just a quick follow-up to my last post about Apple’s Steve Jobs public declaration that iTunes would sell music without DRM if the big music labels would agree.
There was much speculation online about what caused this relatively low-key announcement on the Apple web site. The most likely explanation I’ve seen is that it is a response to Norway’s anti-trust decision against Apple. They handed down this verdict since the iTunes DRM prevents buyers from playing music they’ve legitimately purchased on any other competing MP3 player. If it was just Norway leaning this way, that would be one thing. But Norway is also encouraging other EU members to support and implement this decision as well which could have severe repercussions for Apple.
Another noted computer columnist, John C. Dvorak, weighed in on the discussion, agreeing strongly with Jobs that DRM is an “out and out disaster”.
I don’t know if this thing is going to have legs or not but I hope so. Rhetorical question of the day - why do companies always seem to resist new technologies - from piano rolls to VCR’s - that end up making them more profitable in the end?
- JH